“Its subtle yet flavoursome taste would appeal to just about any beer lover.
This is definitely a politician’s beer.“
Sydney has signaled the arrival of summer by raising its temperature the last few days.
In response, Asahi signals the arrival of Asahi Super Dry Extra Cold Bar by lowering the temperature of its beers.
Opening its doors to the media on Friday 24 October 2014, this bar is giving Sydney’s most discerning beer drinkers the opportunity to taste the Asahi Super Dry and Asahi Super Dry Black ~ poured fresh at sub-zero temperatures.
It’s a cool Friday evening and with a kind invitation from Haystac PR agency, I am here with Thelonius to check out this icy cold beer from the Land of the Rising Sun.
Asahi Super Dry Extra Cold Bar, Sydney
Conveniently located on 37 Bligh street in the heart of Sydney CBD, the bar is pumping with the pulse of Sydney’s Friday evening crowd.
We nudge to the front of the bar counter and the digital display indicates our beers are chilled to minus 2.2 degrees Celsius, well below the zero degree Celsius adherence each Asahi beer is served. Beer glasses are also chilled to zero degree Celsius in icy cold water baths.
Seductive Asahi ads are continuously being replayed on overhead TV monitors. While the bartenders are busy pulling off beer after beer, a DJ is busy pumping out hit after hit.
My Asahi Super Dry Black arrives in an ice cold 375 ml glass with a thick creamy head.
Subtle malt aromas are complemented by caramel undertones with a crisp, dry finish. Medium bodied and stronger in alcohol content than the Asahi Super Dry (5.0% alcohol), the Black is clean with little after taste.
Its subtle yet flavoursome taste would appeal to just about any beer lover. This is definitely a politician’s beer.
Beer lovers can get into paraphernalia including a 2-litre Asahi beer flasks.
The Asahi Siver Sessions applaud today’s creative agents of cool who represent
the Asahi Super Dry principles of sophistication, creativity and distinction.
Previous Silver Session speakers include actor Gabriel Macht, award-winning artist Vincent Fantauzzo, Australian composer Jed Kurzel, Senior Curator of MONA Nicole Durling ad architect Peter Maddison.
The Asahi Super Dry Extra Cold Bar also has a bar food menu that include fresh ousters, edamame, gyoza, seaweed salad, ceviche, mac & cheese balls and popcorn shrimp.
For the two hours we are here, the bar tenders have been pulling beer after beer.
This is Sydney’s beer crowd hitting top form ~ drinking faster than the bar tenders can serve.
Speaking of the excitement surrounding the launch of these premium Asahi beverages, Marketing Manager Michael Vousden anticipates a steady flow of beer enthusiasts throughout the hotter months.
“By chilling Asahi Super Dry beers to minus two degrees Celsius, the beer head maintains its high bubble density for longer, creating a smoother texture and ultimately makes it more refreshing.
We are looking forward to sharing the Asahi experience with as ay people as possible this summer” he adds.
It’s a crisp and clean finish as we down one for the road before heading off to dinner.
ChopinandMysaucepan attended the opening launch of the Asahi Super Dry Extra Cold Bar courtesy of Haystac PR agency and received complimentary gifts from Asahi. All views and opinions on this blog post are our own.
ChopinandMysaucepan supports the responsible consumption of alcohol. If you think you may be adversely affected by the contents of this blog post and require counselling, please visit DrinkWise Australia‘s website here.