“The taste of a cherry tomato, picked fresh and warmed by the sun
is hard to beat even in a top restaurant”
~ Bill Granger, celebrity chef & Australia’s king of breakfast
Eating and living well in Australia have just received another healthy boost.
Australia’s king of breakfast, Bill Granger and Jordans Cereals have launched the Jordans ‘Eat Real’ initiative, a major nationwide campaign to encourage the planting of community gardens on public land across the country.
These community gardens are aimed at uniting people across Australia by planting fruits, vegetables and herbs in urban areas and on council land.
Jordans newly launched breakfast cereal that celebrates wholefoods is perceived to be a healthy food to start your day.
Its ‘Eat Real’ initiative to plant community gardens is set to educate and bond Australians from all walks of life.
“This initiative is vitally important. It not only encourages people to enjoy healthy grown foods that taste great and are good for you, but encourages Australians to get to know their neighbours and work with their local council to harvest crops on otherwise unused land” say Bill Granger. “This in itself is hugely productive, educational and sustainable.”
I am here today at Cook Community Garden in Waterloo. This community garden is a City of Sydney Council project which produces vegetables and herbs in plots for individual gardeners. It also produces compost as fertiliser.
Breakfast with Bill Granger, Australia’s king of breakfast and celebrity chef
Granger’s two cafés in Surry Hills are iconic breakfast joints in Sydney and an intimate breakfast is being served today, utilising home-grown produce which are freshly picked from local gardens.
He has just returned from Hawaii where he has opened a restaurant in Waikiki and is eager to tell a large gathering of media representatives about this new initiative.
“Many people don’t understand how fruit and vegetables are grown. The ‘Eat Real’ initiative is a way to get back to basics and move away from heavily processed foods which are high on preservatives and additives” he tells us.
“We can put down our mobile devices, turn off the TV and embrace the outdoors and improve our diets. I can’t think of a better way to bond with neighbours than growing your own fruit and vegetables together. Nothing comes close to the flavour of eating freshly picked produce from your own gardens” he adds.
As we talk about healthy food, we tuck into vanilla yoghurt with strawberries and blueberries, washed down with fresh orange juice.
Jordans breakfast cereal and fruit arrives soon after with another healthy dose of fresh yoghurt.
“I hope my body won’t get a rude shock from all this healthy food” I joke with the young lady seated next to me.
“I’m sure not going to say ‘no’ to these yummy pancakes!!” she replies.
It is a beautiful autumn day and we are feeling the warm glasshouse effect of our breakfast setting.
Jordans recently launched nationwide across Australia with two brands – Jordans Crunchy Oat Granola and Jordans Crispy Oat Clusters.
Following a trial in 2013, the Crispy Oat Clusters won the highly coveted Australian Product of the Year Awards for the Breakfast Cereal category on 14 February 2014.
“Although Jordans is an established brand in other countries around the world, we’re a new kid on the block in Australia,” said Charlie Formby, General Manager Jordans Australia. “It is great to get this kind of recognition so early on,” he said.
The Jordans Crispy Oat Clusters come in a variety of flavours, including Strawberry, Chunky Nut, Flame Raisin and Raspberry.
The Jordans Crunchy Oat Granola comes in two flavours: Bursting with Berries and Fruit and Nut Combo.
A community Facebook app has been developed in line with Jordans ‘Eat Real’ initiative, where Australians can learn how to plant and sustain their own community garden.
Regular online competitions will take place to inspire others and reward the best community gardens around the country.
Each of the participants also received a mini strawberry garden in our goodie bags.
You can find out more information on creating your own community garden by visiting Facebook.com/Jordans CerealsAustralia.
So dear readers, are you interested in growing your own fruits and vegetables and participating in a community garden with your neighbours? What is your favourite breakfast cereal?
ChopinandMysaucepan attended Jordans ‘Eat Real’ initiative and breakfast with Bill Granger as a guest of AC Agency and received complimentary products by Jordans. All views and opinions are our own.
The entire range of Jordans cereals are available at Coles supermarkets. Jordans Crispy Oat Clusters Strawberry and Jordans Crispy Oat Clusters Chunky Nut are available at Woolworths supermarkets. The breakfast cereals come at RRP of A$6.99.
This event was held at:
Cook Community Garden
Corner of Raglan and Pitt streets, Waterloo
New South Wales
This garden community meets every Friday at 2pm.
Information: email@example.com, or call +61 2 9698 4751.